Hi! I’m Cathryn Lavery.
I am an entrepreneur and creator. As co-founder and CEO of BestSelf Co., I took the company from zero to 8-figures in less than two years.
I won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively.
Selected for Forbes 30 Under 30, my work and I have been featured in Fast Company’s 2017 Innovation by Design Awards, as well as Entrepreneur, MTV, Huffington Post, Forbes, Inc. and more.
Disney Classics vs. Modern Kids’ Shows
Instead of fast-cut hyperstimulating kids’ shows, I’ve been introducing my daughter to the Disney classics I grew up with. … Read more
I Bought My Company Back
In 2022, I sold BestSelf Co. to a private equity firm. Fourteen months later, I bought it back for … Read more
5 Productivity Apps That Save Me Hours
Finding the right tools isn’t just about adding more apps: it’s about choosing ones that genuinely make a difference. … Read more
A Productive Day With ADHD
Living with ADHD doesn’t stop me from being productive. I’ve noticed my mornings really set the tone for my … Read more
How To Automate Better Sleep
Good sleep isn’t just about getting enough hours – it’s about quality too. I used to struggle with falling … Read more
It’s Not ChatGPT, It’s You (No Offense)
I need to start with a confession – this isn’t about ChatGPT, it’s about my own experience. No offense … Read more